Interview with Darren Elliott, one of the Co-founders of TYUK

Interview with Darren Elliott, one of the Co-founders of TYUK

I love to come to TYUK for creative inspiration, many blog posts were written whilst sipping coffee at one of their locations. The cafe is always full of life, there is so much great energy all around. You really get a sense of belonging and that feeling keeps you coming back for more. I was always fascinated by how they do it, so I sat down with Darren Elliott, one of the co-founders of Timberyard, to find out more.Cake stand at TYUK Soho branch, took the photo just before the interview with one of the founders Darren Elliott.

What makes Timberyard special?

We are all about tea and coffee to a specialty level, but the slight difference with us is that we offer workspace as well. Our properties are spacious and we encourage people to conduct their business and do their work. The idea is to come here for breakfast and stay right through the day. All of this helped us to attract great talent, which we are very thankful for as they are some of the coolest people we know.

The fact that TY could be perceived as an enabler for other creative businesses is probably one of the best personal achievements. We all work from our shops, we sit alongside our customers and we just overhear what they think of Timberyard. Getting that positive feedback all the time is super rewarding and this is something that keeps us going.You know you are at the best cafe to work from when they have delicious soup on the menu.

I know I got hooked on your coffee from the very first cup. What is the success behind Timberyard’s coffee?

Mainly, we have chosen very well who to work with from the very start. Some of it were luck and some were listening to advise. When it comes to coffee our pallet is quite good. We are not baristas but we are definitely coffee consumers.

Also, we have been able to, from day one, employ Yuko. She is our star barista and a tremendous talent in the coffee world. On top of that, she is absolutely adorable with the most wonderful temperament. Everyone wants to work with her and get to know her. I do genuinely believe she is a huge factor why our coffee continues to refine and improve.

We also work with different roasters (Climpson & Sons and The Barn) which give us a range of coffee to choose from. What it means is that our customers can continue to sample new flavors, so it’s always exciting.

The food always looks very enticing. How do you decide what goes on the menu?

Right from the very beginning, we knew that we want to be as fresh and colorful as we possibly can. You may notice, the majority of the menu is vegetarian. We felt like we had a duty to provide people with a balanced diet. Also, our customers have very much directed our menu. They are all very educated about what they eat as it really dictates how creative and productive they can be. That relationship helps us to continuously refine what we do as well as who we work with.

What inspires you to do pop-up events at Timberyard?

Pop-ups are very important to us. We are all a very colorful bunch and we love the vibrancy of what we do. Our aim was never to just open and close a coffee shop, it needed to be much more than that.  We want to create lots of reasons to come here. The last pop-up was yoga, which was excellent. The whole space got transformed for that event. There were yoga mats instead of chairs and the place was filled with scented candles. Our yoga teacher even made a goodie bag for each person participating in the event. To put it simply, we want to see yoga done in our spaces. Perhaps there will be an opportunity to do it permanently on our new site.Timberyard wooden board with coffee and beetroot hummus and avocado open sandwich on top.

What is in store for Timberyard in 2017?

This year is very exciting for me and my team. We have been selected by Facebook to open two Timberyard locations within their new London headquarters at the end of the year. We are very close to signing on our next location in Shoreditch. There are also a number of projects that we are currently working on. Keep your eyes peeled and follow us on Twitter for all the juicy updates.Thank you Darren Elliott for your time. Take away coffee cup from Timberyard Soho with the coffee shop in the background

 

Follow TYUK on social media as they do many cool things and are always looking to engage with their audience.

Facebook here.

Instagram here.

Hope you enjoyed the interview with Darren Elliott. For some awesome content on my blog check TYUK review and Boki Seven Dials. Leave a comment with your thoughts down below. You can also see what am I currently up to on my Instagram and Facebook channels. Thanks for stopping by and have a great day!

Mucho Love,

Polina